Enhancing Performance through Strategic Benchmarking
Strategy Marketing
5 min read
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Enhancing Performance through Strategic Benchmarking

May 26, 2024
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Benchmarking is a strategic management tool that involves comparing an organization’s processes, performance, products, or services with those of industry leaders or competitors to identify areas for improvement and best practices. The primary goal of benchmarking is to enhance organizational performance by learning from others and adopting proven strategies. Here

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