Using Blue Ocean Strategy to Create Uncontested Market Space
Strategy
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Using Blue Ocean Strategy to Create Uncontested Market Space

April 29, 2024
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Blue Ocean Strategy is a business strategy framework developed by W. Chan Kim and Renée Mauborgne, professors at INSEAD. It was introduced in their book “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant,” published in 2005. The framework encourages organizations to move away from

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