The Value Chain Analysis for Achieving Competitive Advantage
Value Chain Analysis is a strategic management framework introduced by Michael Porter in his book “Competitive Advantage: Creating and Sustaining Superior Performance.” The value chain is a systematic way of examining all the activities a firm performs and how they interact to create value. The analysis helps identify opportunities for
Using Blue Ocean Strategy to Create Uncontested Market Space
Blue Ocean Strategy is a business strategy framework developed by W. Chan Kim and Renée Mauborgne, professors at INSEAD. It was introduced in their book “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant,” published in 2005. The framework encourages organizations to move away from
