Using The BCG Growth-share Matrix for Business Strategic Decisions
Strategy
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Using The BCG Growth-share Matrix for Business Strategic Decisions

April 26, 2024
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The BCG Growth-Share Matrix, also known as the Boston Consulting Group (BCG) Matrix, is a strategic management tool that helps businesses analyse and classify their product or service portfolio based on two key dimensions: market growth rate and relative market share. It was developed by Bruce D. Henderson, the founder

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